March 5, 2026
Brian recounts starting a lawn-mowing business in high school, learning leadership through hiring and realizing he was ultimately in the sales business, then scaling to about $10M in revenue, 150 employees, and selling the company after two years of preparing it for acquisition. After a brief, unfulfilling attempt at retirement, he founded GreenPal, a DoorDash-like platform for lawn care, naively expecting it to be easy and spending two years learning to code and run a tech business. He explains...